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Summary: Anyone who has Adsense ads on their website knows that you only make money when visitors click your ads. So one of the biggest questions for an Adsense website owner is how to get more clicks. Roger Blake gives us some suggestions.
Google Adsense is one of the easiest way to allow webmasters to make money from content websites. You just need to add some simple javascript codes on the web pages, and then when visitors click the ads, you make money. No need to sell and think yourself, Google does all thinking for you. Very easy, right?
Higher traffic translates higher clicks and eventually to higher Adsense revenue, right? Maybe, but not so. In the first line, higher traffic does not simply translates to higher clicks because there are other factors which affect the CTR (Click Through Ratio).
To put it simply, you may have 1 million unique visitors to one Adsense website, but only 10 people clicking on the ads. Whereas another website may have 1000 unique visitors, however out of this 1000, 10 people click on the ads.
Does it really mean that the higher the traffic, the higher your Adsense revenue? Not quite so. The CTR depends on other more important factors such as the quality of traffic and the relevance of the ads that are displayed. If these terms seem alien to you, fear not, this article is here to clear things up. More importantly, these are inalienable factors you must take in account when creating your Adsense website.
As a general rule of thumb, the more technical the website, the lower the CTR. However, there are exceptions when your content is well written. For example, website tutorials on appropriate techniques for playing golf may attract fewer clicks since the ads are usually less relevant. However, if the website is selling some golf equipment, then the ads that appear will also feature the similar websites selling golf equipment, and the visitor will want to click them so as to seek out the lowest price.
An old but very important Adage: Listen to the master.
Yes, according to Google, certain areas in a web attract more clicks than others. https://www.google.com/adsense/support/bin/answer.py?answer=17954 . According to the heat map, lacing your ads strategically at these areas will translate to a higher CTR. Optimize your ads by placing them within the body of the content because the darker the area, the higher the CTR. Furthermore, when ads are placed near rich content, the ads that appear will be more relevant as detected by Google’s ad algorithms.
Getting Targeted Traffic
It is important to get traffic that is interested in your content, because if someone is interested in your content is also interested in the ads that appear. Simple logic. On the contrary, if he traffic is not targeted, visitors are less interested in the content, so even when an alluring ad appears, chances of them clicking the ad diminish.
Gathering targeted traffic is simple. It includes the usual website advertising and effective optimization of the website structure. Backlinks from relevant sites, effective webpage titles and search engine optimization are some ways. More importantly, you must structure your web content in a most user friendly way as possible. If you need help on creating backlinks, take a look at our guide on “Creating Backlinks” under our resource section.
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Conclusion: Getting more clicks is not really rocket science, especially if you listen to the ones who created Adsense. Follow suggestions offered by Google and yiour click rate will most likely increase. Then, it's all about getting more people to your site.
About the author:
This is an excerpt of the full article. To read full article, visit the Resource folder @ www.passiveadsenseincome.com . Author is based in Asia pacific, responsible for adult financial literacy. For more information, visit www.passiveadsenseincome.com.
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